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谷歌要調整搜索結果,具體是什么情況?

Alyssa Newcom 2019年06月13日

此次微調被稱為“網頁多元化調整”,主要是為了讓用戶在日常使用谷歌搜索時可以看到更多來源的信息。

在谷歌網頁上輸入關鍵詞,搜索最匹配結果里很可能出現同一網站的多個網頁。如今谷歌正在逐步調整,并承諾搜索結果將更加多樣。

屆時用戶“在最匹配結果里應該不會看到兩個以上同一網站的網頁。”谷歌于上周四表示。此次微調被稱為“網頁多元化調整”,主要是為了讓用戶在日常使用谷歌搜索時可以看到更多來源的信息。

如果多項搜索結果均來自于同一網站,可能會讓用戶感到困惑,因為很難辨別哪一頁與搜索匹配程度最高。如果某一網站占據了搜索結果的第一頁,更是難以分辨。

在本次調整后,谷歌將其他來源的信息位置放得更靠前,以方便搜索用戶參考。而且如果用戶搜索爭議話題,也有更多機會掌握更平衡的信息。

有沒有發現搜索后最匹配結果里很多網頁來自于同一網站?我們已經收到相關反饋,也希望能實現多樣結果。谷歌搜索將做新調整,在搜索結果中呈現更多網站……

——谷歌搜索聯系人(@searchliaison) 2019年6月6日

不過,由于某些網站在特定話題上特別專業,也可能會獲得特殊對待。

“如果系統判定某網站內容與某項搜索的相關度極高,也有可能呈現兩條以上的結果。”谷歌表示。(財富中文網)

譯者:馮豐

審校:夏林

Type any keyword into Google, and chances are the top search results will return links to several pages from the same website. Google is now taking steps to change that—and promising that search results will be more diverse.

Users should no longer “see more than two listings from the same site in our top results,” Google said on last Thursday. The tweak is being called a “site diversity change,” and is billed as an opportunity for people to see more sources at the top of a routine Google search.

Multiple search results from the same website can create confusion for users, since it’s often hard to distinguish which page is the best one to address the original query. It can be particularly unhelpful when an entire domain dominates the first page of search results.

With the new tweak, Google is giving other sources a chance to rise near the top, and get the attention of search users. It’s also an opportunity for people to better evaluate the information they’re receiving if they search a controversial topic.

Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….

— Google SearchLiaison (@searchliaison) June 6, 2019

However, there will be exceptions for sites that have strong expertise on a particular topic.

“We may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search,” Google says.

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